Yesterday, as I was traveling out of town, I thought of the SU7. It happened to be May Day, so there was probably not many people in the store, so the chance of a test drive was high.
With the mentality of trying, the first thing is to download the Xiaomi Auto APP. On the APP, click to book a test drive. Automatically obtain location to find the Xiaomi Auto store nearest you.
After choosing a store, a Xiaomi salesperson will call you shortly after to communicate and ask what time you will come for a test drive.
Not long after, the staff added your WeChat account and sent you the location and related location. This service is still well received.
Since online booking is the mode of allocating personnel on the platform, the guy who happened to receive me was on vacation.
But it didn’t have much impact. We went directly to find their colleagues.
When we arrived at the Xiaomi Auto Store, the overall design of the store was very simple, with a large area of gray aluminum veneer.
A vibrant orange LOGO is installed, and there is no other logo.
This is exactly the same as Xiaomi Home stores. There is no XX branch and a special shape, which is more simple.
This is very compatible with the sizes of the promotional areas of many stores of different sizes, and many big brands adopt the simplest approach.
Xiaomi SU7 experience report
Keeping the key points can enhance the customer’s memory. The more complicated, the cheaper it is.
The first thing I saw was the SU7MAX version. This one is Cambrian gray. The color is very restrained. It may not be very stunning at first glance, but it has a high-end feel.
The hood of the entire front of the car is also bulged at the top of the wheels to make it look sportier. The height of the bulge is quite high, with a curved transition.
The rice-shaped headlights are highly recognizable. The long strip in the middle is the daytime running light, and the remaining four light bulbs are headlights, which are equivalent to being interspersed together.
The rearview mirror ears are quite round, like a ball.
A concave surface is also made under the headlight, and an inverted triangular true air duct is made. The purpose of the air duct is to reduce air resistance.
Coming to the side of the body, the overall lines are stretched, very elegant and refined, which is why the car is completely a sedan.
There are also air ducts behind the front wheels on the side to guide the wind to the rear of the car body to prevent wind from being trapped inside.
You can see that there is a certain distance between the front wheels and the door. This is also a detail that a high-end car should have.
The chassis is not high and is close to the ground, giving it a cool feeling of flying close to the ground.
The plum blossom wheels are also more recognizable, and the bright silver ones enhance the texture a lot.
This triangular window passes through the triangular parabola at the back, which is very natural and comfortable without looking stiff.
You can see a lot of details at the rear. The air ducts in the rear row are also arranged. There are air ducts in the front and rear, which can bring better air circulation.
The rear warning light is made of A Fang in two shapes, framed with the same paint and color to ensure that it is surrounded, so that the all-black surrounding kit will not appear too monotonous.
I don’t know if it’s because of the raised rear wing, but the rear looks a bit too rich.
Through the pictures, we can see that the radar is installed at the position of the air duct opening kit, and the radar is arranged on the high-gloss surround, which is well hidden and beautiful.
There is a small dot button on the rear bumper to open the door.
The steering wheel is D-shaped and looks sporty. The evenly distributed knobs on the left and right look very comfortable. The difference between the red circles subconsciously lets people know the adjustment mode.
The physical buttons are well received. They are much better than touch buttons. The so-called sense of technology is not anti-human, sorry.
The gear position adopts the way of holding the gear. This kind of gear can be operated by holding the steering wheel with two hands at all times, which is very convenient.
The center console is very metallic and simple, with equilateral arcs, including the buttons.
Since it is often touched by hands, it is equipped with a matte metal cover to avoid the possibility of fingerprints and scratches.
Including the circle around the outer frame, there is a round metal ring, and there are undulations of ambient lights, making it feel like it is suspended.
In terms of products, Xiaomi Motors does not adopt the same car-sea tactics as other car dealerships.
Various models and versions pursue the coverage of different consumer groups, and the ones for girls are specially made to be cute and so on.
However, due to a lot of experience and investment, not only has there been no improvement, but there have been more imperfections in various models and more iterative versions.
If different models are not compatible with each other, the cost will not be low and the advertising investment will not be low.
Like Pingguo Company, we focus on a type of product that we invest time and energy in, making it the best and polishing it with care.
Why SU7 became so popular when it came out is not only because of its traffic price.
It’s more about polishing the details and considering humanization, providing more choices in colors and interiors, and various small accessories are also very special.
Consideration and publicity have been made in both visible and invisible places. At first, I thought it was really that good?
Although it is definitely not perfect, the overall experience is quite satisfactory.